For many years, the first word most foreign visitors learned upon moving to Jakarta was macet, traffic jam.

Traffic was so bad that transport experts warned in 2013 that if nothing was done, the city could achieve total gridlock, with every part of the city experiencing a traffic jam. In 2014, Jakarta was crowned the world’s most congested city by the Stop-Start Index and a year later was ranked far below other Asian cities on livability by the Economist Intelligence Unit.

Ten years later, Jakarta has the world’s largest and one of the most used bus rapid transit (BRT) systems. The old, crowded diesel commuter trains, famous for allowing passengers to ride on the roofs, are now electrified, air conditioned, and run on regular schedules linking the suburbs to the city center. There are multiple subway and light rail lines crisscrossing the city. The transformation has been remarkable: in 2015, less than 20% of residents were within walking distance of transit. Now, nearly 90% of the city has access to BRT or trains.

(A photo of a morning commute in Jakarta, with a dedicated Bus Rapid Transit lane. Image: UN Women, CC-BY-NC-ND)

How did Jakarta go from the world’s most congested city to one that other rapidly growing cities seek to emulate? International investment, political will, and a bit of luck.

Fixing the World’s Most Congested City

It’s hard to overstate how challenging getting around Jakarta used to be. Back in the early 2000s, expats in Jakarta used to joke about taking trips to “more peaceful” cities — like New Delhi, Cairo, or Bangkok.

After all, those cities had urban transit systems. In Jakarta, the only certainty was traffic. During peak hours, it would often take more than an hour to travel just five kilometers. At that speed, walking would be faster, but with no sidewalks in most of the city, even that wasn’t really an option.

There were few buses and no urban rail. According to the Institute for Transportation and Development Policy, the city-run bus system covered only about 10% of the city, and seemed to mainly serve to get you stuck in traffic. Other minibuses were run by private companies or individuals. They took seemingly random routes, stopping on demand, and charged inconsistent fares based on distance and which company ran the bus.

Other options were bajaj (auto-rickshaws) and ojek (motorcycle taxis). There were dozens of companies offering such services and few were reliable. It was possible to be taken on a joyride, or worse. And, according to a 2016 Asian Development Bank report, it was only going to get worse over time — private vehicle ownership was rapidly increasing at some 10% per year. Every year, Jakarta was also adding some 400,000 new residents, and they too had to use the roads.

As a consequence, Jakarta had also become one of the world’s most polluted cities. By 2011, 58 percent of all illnesses among people living in the city were related to air pollution.

And there were few signs of change. A 2013 working paper by the International Monetary Fund (IMF) placed Indonesia as having the worst infrastructure in the region. In 2014, the World Bank blamed the traffic on a “rapidly growing population and poor planning processes,” alongside “one of the lowest percentages of GDP spent on infrastructure” in the world. Residents were resigned to spending an average of 16 days stuck in traffic each year.

What changed?

The then-president of Indonesia, Susilo Bambang Yudhoyono, saw traffic as a concern for city and local governments. In his mind, this was not a national problem; Jakarta would have to fix itself.

The next president, Joko Widodo, known as Jokowi, saw things quite differently. Elected in 2014 after serving two years as Jakarta governor, he began taking steps to improve existing commuter train lines and expand the BRT system. Upon taking office, he branded himself the “infrastructure” president. To him, addressing Jakarta’s congestion was central to making it a world class capital city, and foreign investment, via development loans and technology transfer, would be key.

Just over a year after Jokowi took office, Japan and Indonesia signed an agreement to provide a 77 billion Japanese yen (US$623 million) loan to build a mass rapid transit (MRT) line. While the groundwork had been laid over the previous decade, many credited Jokowi with brokering the agreement. The loan had an interest rate of just 0.1%. Japan would also provide technical expertise for the building process; Japanese train systems are built quickly and efficiently at low cost, and Indonesia hoped to learn from them. Having Japanese and central government oversight would also hopefully reduce corruption.

It was a big risk. Indonesia only had a decades-old colonial era domestic railway network and little rail or railway manufacturing capability. There was no evidence that the country had the capability to implement such a large-scale project, and many expected it to either go over budget, or be heavily delayed. After all, strange pillars still dotted the Jakarta skyline from the last time the city had attempted a similar project. In 2003, construction started on a monorail project in Kuningan business district. That project never got beyond basic pre-construction, the funding either wasted or, as many Indonesians believe, stolen.

(Pillars from the abandoned monorail project. Image: Davidelit; public domain.)

This time, it would be different. Japan would play a role in basic design, construction, and introduction of transportation systems, including trains, signals, and gate systems, as well as their operation and maintenance.

But Japanese contractors were insistent that, while they might build the railway, it was up to Indonesia to run it. Much of the technology would come from Japanese companies like Sumitomo and Nippon Sharyo, but construction, operations, and maintenance would all have to be done by Indonesian companies or the government. “In the future, it will be the local staff of Jakarta MRT who will have to manage this railroad. The Japanese way of doing things will not always be applicable here. For these reasons, we placed an importance on their autonomy when transferring the technology and operation know-how to the local staff,” says Mariko Utsunomiya from Japan International Consultants for Transportation.

For the most part, the MRT was built underground or alongside existing large thoroughfares, minimizing the need for expensive land acquisition. When land was needed, the project used international standards to determine fair compensation and ensure fair process. Still, issues around some stations, particularly in South Jakarta, did result in the deadline being pushed back from 2018 to 2019.

Other than land acquisition issues, the MRT construction went smoothly, and the project stayed within budget. The first line opened in 2019, just in time for Jokowi’s re-election. According to a report in the Indonesia Journal of Social Sciences, the MRT project met most of the requirements of the Paris Declaration, which sets standards for mutually beneficial aid spending, and had a “positive impact on infrastructure development in Indonesia.”

(Ratangga 1000 series LBB12 train on the Jakarta North-South MRT line. Image: Alvin Imanuel; CC BY-SA)

While the MRT was still being built, the central government also approved a plan to have the state railway operator build two Light Rapid Transit (LRT) lines using domestic trains and technology. With knowledge gained from working with Japan, the Indonesian government would try to build its own infrastructure. The first line opened in 2023, slightly delayed by the COVID-19 pandemic but on budget.

The success of the LRT and Phase 1 of the MRT has opened the door to more international investment. MRT Phase 2, also funded by Japan, is under construction and should open in late 2026.

JICA and ADB are funding the MRT Phase 3 East-West Line, and a South Korea consortium, led by the Korea Overseas Infrastructure & Urban Development Corporation, Korea National Railway and Samsung, will build Phase 4 for 21 trillion Indonesian rupiah (US$1.9 billion). By 2045, if all goes to plan, there will be 10 LRT and 4 MRT lines with over 100 miles (160 km) of track added to the network.

“The improvement is quite significant in terms of quantity and network,” says I Made Vikannanda, Senior Manager for Resilient Cities & Transport at the non-profit World Resources Institute (WRI) Indonesia.

The user experience has also been streamlined. All of the new lines are part of an integrated digital fare system. A journey from one end of Jakarta to another is capped at 10,000 rupiah (about 70 US cents). According to WRI Indonesia, as of 2024, 10 percent of trips in Greater Jakarta are now made by public transit, compared to just 2 percent in 2015.

While the JICA loans covered the cost of building the system and training local staff, the full cost of operation has now fallen to the city government. So far, this has worked reasonably well, with Jokowi arguing that the cost of running the system — at about 800m billion rupiah (US$50 million) a year — is justified by the estimated 65 trillion rupiah (US$3.5 billion) in annual economic losses due to traffic.

There are also plans to take what has worked in Jakarta and expand it to other large cities in Indonesia. In 2022, the World Bank approved US$224 million to expand mass transit in other Indonesian cities. It hopes to replicate the success of Jakarta’s system in the metropolitan areas of Medan and Bandung, Indonesia’s third and fourth largest cities. This comes alongside a loan from the French development agency, Agence Française de Développement, to support the development of a Jakarta-style BRT in Medan and Bandung.

Future Challenges and Lessons

Despite making remarkable improvements in the last decade, Jakarta’s public transit still isn’t enough. The city has recently overtaken Tokyo as the world’s largest city, with a metro population of over 41 million people, and it is still growing rapidly. It is projected to add another 10 million people in the next 25 years.

To serve this population, Greater Jakarta has only six train lines and under 250 miles (400 km) of track. Tokyo, by contrast, has an astounding 158 train lines and 2,930 miles (4,715 kilometers) of track connecting 2,210 stations throughout its massive metro area. If Jakarta wishes to serve its population as well as Japan serves its, it would need an order of magnitude more transit.

This has meant that despite the growth in transit ridership, there are still more cars in Greater Jakarta now than in 2019, when the MRT opened. Ride-hailing apps have also exploded in popularity; GoJek and Grab now provide on-demand motorcycle and rideshare to millions of Jakartans everyday. The sheer number of them means that fares are cheap — often just a little more than the train for a ride that requires no walking or transfers.

This means one of the core drivers of the transit development push — air pollution — has actually worsened. Danny Djarum, an Air Quality Senior Research Lead at WRI Indonesia says that PM 2.5, the measurement of inhalable airborne particulate matter, is now eight to ten times higher than World Health Organization guidelines. “We’re still one of the top 5 most polluted cities in the world,” he said.

(Smog in Jakarta. Image: Joe Mud, CC BY-NC-SA)

Other infrastructure has also lagged behind investment in trains. “Sometimes the crucial things like the connectivity or accessibility around the stations, or the first mile/last mile problem, are often forgotten,” said Gonggomtua Eskanto Sitanggang, the Southeast Asia Director at the Institute for Transportation and Development Policy (ITDP), a think-tank . “Aid is good, but it needs more streamlined planning and coordination with the government, so it can take a broader perspective on how we can envision public transport in the future.”

While the city government has made progress on expanding sidewalks, it is limited by a lack of funding and capacity. Large projects, such as train lines, attract multiple foreign bids, but an overpass or better crossing signals do not. Convincing donors that these, too, are important might be the next frontier in improving Jakarta’s built environment.

There is also work to be done on getting people to drive less and use transit more. This could be accomplished through congestion pricing, making drivers pay a fee to enter certain areas. Mandatory car-pooling could also be a strategy. The strategy that WRI is calling for is the designation of Low Emissions Zones, LEZ, where access by private vehicles is restricted, green space is expanded and walkability improved. The city has, in fact, run a small-scale trial in the touristy “old town” (Kota Tua) neighborhood. While too small to have a measurable impact on air quality, residents and businesses observed improvements in safety and social inclusion, and reduced noise and air pollution.

“The best way that we can reduce the emissions emitted from the transportation sector is to have LEZs at a much larger scale,” says WRI’s Djarum.

Most cities that have embarked on demand reduction programs are in richer countries. Singapore has an electronic road pricing system, New York City has congestion pricing, and Paris has a highly regarded expansion of walk- and bike-only streets. It’s another chance for Jakarta to show a path forward for the tens of millions of people living in crowded, congested cities in Asia, Africa, and Latin America.

After all, Jakarta has already done the hardest part. Government and external donors have shown they can coordinate to improve the urban landscape. Jakartans are proud of the improvements and believe that their city can make even greater progress. In the latest TomTom traffic index, measuring average congestion—the percentage increase in travel time compared to free-flow conditions— the city ranked 24th, just ahead of the United States’ most famous traffic clogged city, Los Angeles.

Nithin Coca is an award-winning, Asia-focused freelance journalist who covers politics, technology, human rights, and environment, across the region, with a focus on cross-border, collaborative reporting. He is currently based in Japan, but was previously based in Jakarta, Indonesia.

If you have comments on this article, or wish to contribute to the discussion, please email them to letters@indevelopmentmag.com. Responses will be featured in a letters section.

A successful commercial firm does something no NGO can.

June Jambiha was a quintessential hustler. Like many in Kenya’s capital of Nairobi, she sold clothing as an informal entrepreneur, her income in 2018 swinging wildly, from $400 one month to $60 the next. This uncertainty made it nearly impossible to plan: hard to save, borrow, or commit to anything beyond the next week. But in Kenya, where over 80% of jobs are informal, hustling was less a choice than the only option available.

June joined my company, Wasoko, a B2B e-commerce platform linking small shops to large manufacturers, as a telesales agent. Her starting pay was lower than her best month selling clothing, but, for the first time, it was predictable. She knew what would land in her account the following month and the month after that. More than the money, though, there was an upward trajectory: her career could grow. Joining Wasoko didn’t just give June a paycheck; it gave her a career.

Entrepreneurship by Default

In developing countries, many people become entrepreneurs by default. Most have informal, cash-in-hand jobs. There is no certainty in entrepreneurship. At any given time, there could be a glut of opportunities, or income could completely dry up, and individuals have little control over this. When your income can differ markedly from month to month, it is hard to plot a path forward. Should you take out a loan to grow your hustle when your income could disappear the following month?

People in wealthier countries rarely stop to think about what a regular paycheck actually provides. A few prefer the adrenaline rush of building something of their own, but most, given the choice, prefer a steady job, since housing payments, credit cards, and expected bills are all far easier to manage. A paycheck is a reliable inflow that lets you build a future, not just get through the month.

People in poor countries share those preferences. As highlighted by Abhijit Banerjee and Esther Duflo in Poor Economics, these individuals do not necessarily want to be hustling; they simply have no choice. There are not enough steady jobs to be had.

To lift the floor for the 800 million people living on less than $3 a day, we don’t need more projects; we need more payrolls.

Effective Entrepreneurship

Non-governmental organizations often try to limit the damage from this massive deficit of employment opportunities. Cash transfers can allow people to invest productively, and asset transfers mean that people do not have to save for those purchases. But NGOs are inherently limited by the generosity of donors. What if there is a better option?

A successful commercial firm does something no NGO can: it issues “cash transfers” to a large group of people every month, indefinitely, funded by the market rather than donor whims. Indeed, private sector growth is the key to the structural transformation required to create hundreds of millions of jobs. No rich country today has become wealthy through the intervention of NGOs.

Rather, it is businesses that make a country rich. Take Singapore as an example. It became an export hub, first in goods and later in services. As the private sector grew, the state had more money to invest in public goods and advanced infrastructure, enabling further private-sector growth. Growth laid the foundation for everything else.

All of this can feel like a task for governments and economists—structural transformation is an initiative too large for any one person to shape, right? That assumption is wrong. Firms don’t emerge from policy; they are built by founders. You could be one of them.

I started Wasoko in Kenya in 2015. The seed of the idea had come from a month spent living in a rural village in Egypt a few years earlier, where I was doing remote coding work while learning Arabic. What I kept noticing was a simple, persistent problem: the neighborhood shops kept running out of basic items, such as soap, cooking oil, flour, and sugar. The shopkeeper then faced a half-day trip to the nearest city’s wholesale market to restock, at a significant cost in time and transport.

A small shop in Egypt with smiling shopkeeper
A typical small shop in Egypt. Photo by Joseph Bautista; image under Creative Commons BY 2.0 license.

Wasoko replaced that trip with a mobile phone order and same-day delivery. By consolidating dozens of individual restocking runs into a single route—one driver, one truck, serving many shops—the marginal cost fell significantly for each shopkeeper. What had once taken half a day and eaten into thin margins could now be done on the phone in two minutes.

Wasoko eventually grew to serve more than 100,000 small businesses across six countries in Sub-Saharan Africa, with a team of 2,000 people. Most held entry-level logistics and customer support roles—the vital first rungs of the formal economy. Each drew a monthly paycheck; that payroll helped support the lives of more than 10,000 family members. Those paychecks paid school fees, covered medication, and funded improved housing.

My experience at Wasoko is just one data point in a larger argument. Scale-up entrepreneurship—moving from the startup phase to manage increasing complexity and growth—is not merely a business strategy; it is the most powerful engine of mass job creation and poverty reduction ever built. All countries start with informal economies; the transition to an advanced economy happens one firm at a time.

Creating Firms in Poor Countries

Starting a business in a developing country means confronting a hard ceiling almost immediately. Most potential customers are poor. While you can build something genuinely useful and serve real demand, you can still find your growth fundamentally capped by local purchasing power—the very condition you set out to change.

But there is a way around this, by focusing on exports. By selling to global markets, firms bypass the constraints of domestic purchasing power entirely to access demand that is effectively bottomless.

This is what economist Dani Rodrik calls an “unconditional escalator.” Unlike domestic-facing firms, whose growth depends on rising local incomes, an export firm can scale as far as global demand will take it—in principle, until every willing worker in the country has a paycheck. This is roughly what China did when it became the manufacturer to the world. In the 1990s, Chinese consumers were too poor to support demand for their own sprawling manufacturing industries, but American consumers were eager to buy cheaper Chinese goods. In time, the employment gains made the average Chinese citizen much richer.

But the gains go beyond employment. To compete in global markets, a firm must meet international quality standards and benchmark itself against the world’s best—driving productivity levels that domestic industry rarely needs to reach. This is how a country climbs the complexity ladder: not by protecting local champions, but by forcing them to compete.

This was the scale logic of the “East Asian Miracle,” the rapid economic growth and industrialization, along with significant poverty reduction, in eight economies in the 40 years to 1990. Countries like Singapore, South Korea, and Thailand did not achieve historic poverty reduction through domestic services or aid. They did it by investing in manufacturing. By starting with low-complexity exports like textiles, they built the organizational muscle and fiscal surplus to move into higher-value industries. Each export factory served as a school of management and engineering, creating a self-reinforcing cycle of wealth and skill.

The organizational capital created within these pioneering firms eventually “spills over” into the broader economy. As people move on from the first scale-up firms, they take their knowledge with them. Economists Ricardo Hausmann and César Hidalgo argue this vital “productive knowledge”—the collective ability to perform complex tasks—is rarely found in textbooks; it must be acquired through learning-by-doing within functional organizations.

There are legions of historical examples. Consider Floramérica, the first cut-flower exporter in Colombia. Floramérica was founded by a few Americans in their early thirties who brought US-style business management to their pioneering venture. Within six months, they were exporting to the US and, within three years, employed 400 people.

But Floramérica didn’t just grow flowers; it engineered a multinational cold chain from scratch. It negotiated with airlines to create cargo space, designed specialized refrigerated trucks to navigate Andean mountain roads, and mastered the stringent plant import standards of US Customs. This required a level of organizational knowledge that Colombian domestic business did not have at the time. By solving these complexity problems, it created a high-productivity blueprint for an entire nation.

The knowledge didn’t stay inside Floramérica. Local employees mastered the trade and left to launch their own ventures, seeding an entire industry. Today, Colombia is the world’s second-largest flower exporter, with an ecosystem generating US$2.4 billion in annual value with 200,000 formal jobs as of 2025.

cartoon of a lemonade stand setting up franchises

It is difficult for an NGO to compete with that level of impact. This outcome was achieved through entirely different mechanisms outside of standard aid practices: The founders of Floramérica didn’t write policy papers, disburse cash transfers, or run a randomized control trial. They built a scale-up business in a poor country selling to global markets. In so doing, they catalyzed the structural transformation that gave hundreds of thousands of people exactly what June Jambiha spent years looking for: a reliable paycheck and a path forward.

And it’s repeatable. One of the Floramérica founders, Thomas Kehler, went on to launch SalmoAmerica in Chile—one of the first salmon exporters in what is a $6.5 billion industry employing 86,000 people in the country as of 2023.

Does This Still Work?

A common objection to export-led growth is that commodity prices are volatile: a nation that builds its economy around coffee or copper can be devastated by a price crash. This concern is real, but it misidentifies the target. Raw commodity exports are often capital-intensive rather than labor-intensive. They concentrate wealth in a few hands and can generate perverse incentives such as “Dutch disease,” where resource windfalls crowd out other productive sectors, or corrupt the elites who hoard outsized resource profits. The answer is not to avoid exports altogether, but to focus on value-added, labor-intensive manufacturing. A garment factory or food-processing plant prices its output primarily against the cost of entry-level labor, which is far more stable than iron ore or arabica futures. It is also precisely this kind of production that generates the broad-based employment that lifts living standards across a society.

A related worry is that the era of export-led industrialization is closing. With tariffs rising, there are significant efforts to relocate manufacturing closer to home, and manufacturing’s share of global value-added output is lower today than it was two decades ago. Is the window for the remaining poor countries to industrialize closing too? The window may be narrowing—but the alternatives are worse. For any developing country, the question is not whether manufacturing is growing as a share of global GDP, but whether there is room on the escalator for new entrants. There is: China’s share of global apparel exports peaked at nearly 37% in 2010 and has since fallen as wages have risen. Bangladesh’s share of global apparel exports has increased from 4.2% in 2010 to nearly 7%, while Vietnam’s more than doubled from 2.9% in 2010 to just over 6% as of 2024 World Trade Organization reporting. Both countries followed the same path: their lower wages attracted the labor-intensive industry while building general organizational capacity, while China’s rising wages pushed the lowest-complexity production onward to the next location.

Garment workers in a factory in Sri Lanka. Photo by ILO; image under Creative Commons BY-NC-ND 3.0 license.

Vietnam and Bangladesh are themselves now traveling up the escalator: Vietnam’s electronics exports now surpass its garments while Bangladesh is pushing into higher-value textiles and luxury apparel. The entry-level production that built their export sectors is moving again. Sub-Saharan Africa, with the world’s youngest workforce and wages below those that drew investment to Southeast Asia a generation ago, is the most logical next address. The alternative—betting on domestic demand—remains a structural trap: you need rising incomes to grow demand, but you need demand to raise incomes. Exports break the cycle.

Still others worry that manufacturing automation will make mass employment in the sector a thing of the past. As robotics gets cheaper and more capable, developed countries could reshore manufacturing entirely, closing the window for developing nations before they have climbed through it. This is a serious eventuality and should not be waved away.

But the economic forces driving advancements in robotics should be examined against the conditions for entry-level manufacturing. The robotics deployments that have transformed manufacturing over the past two decades have been concentrated almost entirely in high-precision, high-cost production—automotive assembly, semiconductor fabrication, aerospace components—where replacing expensive skilled labor makes compelling economic sense. The entry-level manufacturing that developing economies rely on sits at the opposite end of the spectrum: handling soft, irregular materials with low-cost labor in fast-changing production runs has attracted comparatively little capital investment. The dexterous manipulation of malleable, unpredictable fabric remains one of the genuinely unsolved challenges in robotics. Even where automation is technically feasible, the economics of deploying it against a workforce earning $65 a month remains deeply unfavorable—robots have high fixed costs, must be retooled for different product lines, and, as orders fluctuate, cannot flex up or down the way a human workforce can. Human labor in physical manufacturing may eventually be made redundant, but even apparel manufacturers in China today still rely on human tailors to drive their production. 

Furthermore, other growth paths besides manufacturing face even stronger headwinds. Tradeable services exports look like an increasingly bad bet. Public companies in service-driven export industries such as business process outsourcing have seen their share prices fall by as much as 70% following advancements in leading artificial intelligence companies. So far, manufacturing has been immune to this; collective market intelligence suggests that widespread reshoring across industries through extremely low-cost automated production remains beyond the forecastable window of cash flow impacts. 

But there is another category of objection altogether. Is this neo-colonialism, and who is an outsider to reshape an African economy? But this critique misunderstands the mechanism. Export entrepreneurship in developing markets is not about arriving with answers to problems you don’t understand. You—the prospective founder—may not have particular expertise in a specific low-income market. But you don’t have to. Your comparative advantage can come from deep knowledge of high-income buyer markets to build a bridge between local production potential and global demand. 

A founder who understands what a European retailer or American distributor needs from a supplier, and who can help a Ghanaian or Kenyan manufacturer meet those standards, is not imposing. The goal is not to serve as an extractor of basic materials from poor countries, but to start businesses in poor countries selling to new global customers who had never bought anything from there before. Eventually, firms started by local people you trained or inspired will probably outcompete you—and that’s the real win. The rising tide of growth brings gains to many people: the workers who will earn formal wages for the first time, the local entrepreneurs who will start the next generation of firms for global customers, and all the new local businesses that will form as they spend their wages.

Founder’s Journey

This is not an easy path. It is for the ambitious; those who want the highest impact and are unafraid of getting their hands dirty. Export-driven growth firms are gritty, capital-intensive businesses defined by physical logistics and hands-on operations. There is no startup accelerator like Y Combinator for garment factories, but success has the potential for far more societal uplift. A B2B software-as-a-service company may be the best job creation mechanism in Silicon Valley, but in Tanzania it is definitely not. These unglamorous industries are precisely those that pull people out of poverty at scale. They provide formal employment to workers who have never had steady paychecks and help countries gain access to the unconditional escalator of global demand. Your potential impact is limited only by the global market.

Success begins with initiative and immersion. As a software developer who grew up in California, I had no prior awareness of the supply chain challenges of small shopkeepers before my time in the rural Egyptian village after a university exchange program to study Arabic. I returned to my second year of undergraduate studies at the University of Chicago with an idea: what if small shops could instead reorder inventory by text message? I entered the concept into a university business plan competition and won a $10,000 prize. That recognition and modest starting capital gave me what I needed most: the means to justify a leave of absence to my parents and the runway to build out an initial prototype of the envisioned system.

I cold-emailed consumer goods brands across emerging markets, pitching the concept to anyone who responded. After months of dead ends, there was interest from an unexpected quarter: the Kenya office of Wrigley, the global purveyors of Juicy Fruit and Doublemint chewing gum. Following the suggestion of a potential pilot, I bought a ticket to Nairobi two weeks later and spent several months riding along on delivery routes with their local distributors, coding in the evenings to update our fledgling platform for presentation at the next Wrigley management meeting.

Daniel Yu speaking to Nairobi shopkeepers
Daniel Yu presenting early versions of Wasoko systems to Nairobi shopkeepers and Wrigley staff in 2015. (Image: Daniel Yu.)

That on-the-ground education shaped everything that followed. We launched what became Wasoko as a simple SMS-ordering service: lean, low-tech, and grounded in what we had actually seen. But the market quickly imposed a harder lesson: a platform that merely connects buyers and sellers is worthless if delivery is unreliable. To provide real value, we had to own the full supply chain. We built our own logistics, managed our own inventory, and became a fully integrated B2B platform. This is the opposite of what the typical asset-light Silicon Valley playbook would have prescribed, but it was the only approach that actually worked. In markets where the infrastructure doesn’t exist, you can’t outsource it. You have to build it.

That meant starting from nothing and scaling through the unglamorous middle. Our first warehouse was a two-bedroom apartment, emptied out and stacked floor-to-ceiling with chewing gum and soap. As volumes grew, we moved to a house with a yard large enough for shipping containers, which we packed with inventory as we expanded capacity. Eventually we operated a network of industrial facilities across six countries, shifting hundreds of millions of dollars worth of goods. The progression sounds logical in retrospect; at the time, it was improvised, one problem at a time.

There were other challenges. We were hiring for roles with no established talent pipeline, in markets where professional norms were still forming. How does one hire a head of product when that job doesn’t yet exist in the market? The first person we did hire did not show up on his first day. He was unreachable for three days, then resurfaced with a relaxed explanation: he had gone away for a family event, and in any case had decided not to leave his existing job. We eventually put together an exceptional team, made of people like former-hustler June Jambiha, but it was by a process of trial and error. 

Country expansion was no smoother. When we entered Rwanda, new suppliers demanded upfront cash before releasing goods. I went to our local bank branch to withdraw the equivalent of $10,000 in Rwandan francs—and discovered they held only $1,500 in local notes. I ended up on a motorcycle to the national branch in the capital city of Kigali, returning with two large bags of cash to close the deal.

But it was worth it. By the time I left the firm, it was serving 100,000 small businesses. After my nine years of living in and scaling the business across six African countries, Wasoko completed Africa’s largest-ever tech merger with MaxAB, an Egyptian e-commerce firm, poetically bringing me full circle back to Egypt.

And as for June Jambiha, within a year of joining Wasoko she was promoted to local team leader, and by five years later she left to co-found a consultancy with former colleagues to help the next generation of East African businesses improve their sales and operations.

Beyond Wasoko

Through that decade of venture building in Africa, I came to understand a harder truth: the path to widespread prosperity would not come from simply helping local businesses operate more efficiently. Wasoko was a start, but local purchasing power was deeply constrained. Creating genuine engines of income growth requires businesses built to serve markets beyond developing countries—using global purchasing power to drive convergence.

That conviction is what brings me back to you. If you want to improve livelihoods across the world, I would push you not towards Silicon Valley or the UN, but to the factory floor.

Start with radical immersion. If you lack a network in your target market, offer to work for free; local entrepreneurs are rightly skeptical of unproven outsiders. Spend at least six months working for a local export business, learning to navigate regulatory thickets, building supplier trust, and absorbing the nuances of the business culture. This is the most valuable capital you can acquire, and it cannot be found in a policy brief or a business school classroom.

Then build small, test rigorously, and commit to the long haul. Export-led ventures require a multi-year horizon; dabbling in actual development does not work. Study what succeeded in Asia and apply those lessons to the untapped comparative advantages of your chosen market. Most enterprises in low-income countries today serve protected local markets; the frontier is in helping them compete globally.

This path will likely never put you on a stage at the World Economic Forum in Davos. You won’t have a diplomatic passport and your work will probably be invisible to the global aid industry. But consider what the world actually needs: not more development consultants, but more exporters without borders—people willing to trade the conference circuit for the factory floor, who go to places where formal employment barely exists and build the supply chains that bring it into being. In the long arc of human history, development has never been a product of charity. It is built by those who go forth and export.

Daniel Yu is the founder of Wasoko, one of Africa’s largest e-commerce companies, and now the founding partner of the Africa Jobs Fund, a new program under Renaissance Philanthropy to finance and build African export manufacturing and labor mobility pathways.

If you have comments on this article, or wish to contribute to the discussion, please email them to letters@indevelopmentmag.com. Responses will be featured in a letters section.

Is it nuts to give cash to the poor without strings attached?

That’s not a rhetorical question; it’s the headline the New York Times ran the first time they covered GiveDirectly. My co-founders and I had a mild panic. We had been hoping, I suppose, for something benign and puffy along the lines of “New Charity Founded by Thoughtful Econ PhDs Is a Great Idea.”

The truth is of course that that piece did what it needed to do, which was to speak to its audience where they were at. At the time (i.e., in 2011) most New York Times readers probably did think it was nuts—or, at best, naive—to give out money for nothing. And one can hardly blame them. They had been fed a steady diet of data-free, mantra-heavy messaging implying, if not stating outright, that people living in extreme poverty were not capable of sound financial choices. One must teach a man to fish, the inane aphorism goes.1

Photo from GiveDirectly; photo of Liberia (Maryland Country) field office

Since then, opinions—professional opinions, at least—have swung. Giving away money without strings attached is seen as a good option, often the best. A 2024 position paper by the United States Agency for International Development (USAID)—prior to its untimely demise in 2025, the largest of the bilateral donors—said that the agency “should include direct monetary transfers as a core element of its development toolkit.”2 The stated policy of the UNHCR, the UN Refugee Agency, is a “‘why-not cash approach,’ whereby operations must give [cash-based assistance] priority consideration over in-kind assistance.”

Priority consideration has not yet translated into majority market share. But numbers are up: cash transfers (and vouchers) were 20.6% of international humanitarian assistance in 2022, up 50% from five years before. And during the pandemic, when governments needed to deliver urgent help at massive scales, they turned to cash transfers en masse, reaching up to 1.4 billion people.

Private donors need more convincing. In 2023, U.S. individuals and foundations gave over $30B to international development work.3 Of that, just 0.5% went to GiveDirectly—the only sizeable nonprofit doing what we do, enabling donors to send money directly to households living in extreme poverty.4 Cash transfers’ relative share of this market, in other words, is very small. Yet it has grown enough that we have been able to raise and deliver over $1 billion to over 2 million people.

One way to tell GiveDirectly’s story is thus as a bellwether for evidence-based decision-making. To win over skeptics we invested heavily, as I will describe, in causal evidence. And we benefited from the growth around us of an ecosystem that took that evidence seriously. If even a nutty idea like giving away money for nothing could survive and thrive in this environment, this bodes well for other efforts to elevate evidence over anecdote.

But there is more to it than that. Part of the point was to provoke questions not just about how to spend development dollars, but also about who should spend them. Questions, that is, about the allocation of power and not just its optimal exercise. From this point of view it was not so obvious what role program evaluation should play. If the money really is for nothing—free not just of strings, but of any particular sought-after result—then what exactly should one evaluate?

Experimental research can, in fact, still be useful even in this regard. It can because of a key difference between experiments in the social as opposed to the physical sciences. When Sir Ronald Fisher pioneered experimental methods at the Rothamsted Experimental Station, one of the world’s oldest centers for agricultural research, in order to figure out which fertilizers or seeds worked best, his “subjects” had no ethically significant agency: they were plants. But the subjects in a cash transfer experiment do. When a researcher documents the choices they make, we learn something about their preferences, their priorities, their vision of a good life. These insights have no analogue in a purely technical matter like agriculture productivity. And they have been an essential part of the story.

Cash transfers and causal evidence

As a point of departure I will lay out an argument an economist might make for giving money to people living in extreme poverty.

It starts with the observation that a dollar is worth much more to them than to us. To illustrate magnitudes, suppose we take a utilitarian view of things, and that we believe the relationship between utility and earnings is roughly logarithmic. This means, for instance, that doubling someone’s income—be it from $1 to $2, or from $100,000 to $200,000—always yields the same utility gain. This is a conservative stance relative to the available measurements of wellbeing, as I read them.5

We can then compare the marginal utilities of people at different initial income levels. Specifically, at the $2.15-per-day international poverty line and at, say, the $170 per day taken home by an average American full-time worker. The implied ratio of marginal utilities is 80, meaning that an incremental $1 increases wellbeing by 80 times as much at the poverty line as for the average American.6

Admittedly, such ratios feel abstract. Stumping for GiveDirectly made them feel a bit less so. My co-founder and I met one afternoon with a potential donor in his opulent corporate citadel in Dubai, dining afterwards at the Burj Khalifa, where the choreography of the water fountains outside synchronizes with the muzak within. Then, on the following morning, we met with potential recipients in a dusty fishing community on the outskirts of Karachi, including one woman nearing her death to tuberculosis. One can think of extreme ratios of marginal utilities as saying that the world would be better if we exchanged some synchronized water fountains for fewer TB deaths.

The second factor is that people living in extreme poverty typically face lower prices than we do. Among the 26 countries the World Bank currently classifies as low income, which collectively contain 44% of the world’s extremely poor people, the median ratio of the nominal exchange rate between local currency units and US dollars to the corresponding purchasing power conversion factor is roughly 3.1. If you don’t care to whom utils accrue, this creates an opportunity for arbitrage. You can triple the bang you get for your buck.

Multiplying these factors together we get, as an overall estimate, that transferring a dollar from a typical American to a typical person living at the extreme poverty line increases its value in terms of aggregate human well-being by a factor of 248. That’s a lot! Most of us would feel good if we could merely double our money by investing it prudently over the course of a decade. Here we have an opportunity to increase its value by a factor of 248 in a matter of weeks.7

And yet for most people this argument is insufficient. Most worry about what people will do with the money once they get it. We expected this, in those early days at GiveDirectly. So we saw no way forward without good, hard evidence.

The question was whether we needed to produce that evidence ourselves. Governments in South and Central America were already running large conditional cash transfer programs and, in many cases, measuring their effects using randomized controlled trials (RCTs). The results as we read them were broadly “positive” in that recipients spent money on reasonable-seeming things—investment as well as consumption, for instance—and that various indicators of well-being improved. Indeed, this evidence was one of a few things that had convinced us to begin in the first place. Would yet another RCT really be any more convincing?8

We ultimately decided to run one as a matter of principle. Any non-governmental organization (NGO) asking for donations ought, we felt, to run an RCT if it could, as a sort of due diligence. Running one would be a statement of intent. It would show that we planned to do things the right way, and not market the idea on the basis of cherry-picked success stories.

It almost didn’t happen, even so. It almost died in—of all places—ethics review: Harvard’s Institutional Review Board worried that giving people money might harm them. This put us in a Catch-22: we had to argue that transfers would not have bad effects in order to justify a study to find out what effects they would have. Eventually, after months of delay, we prevailed.9

It was worth the struggle. Transfers turned out to have a variety of positive effects, from reducing malnutrition to stimulating business investment to enabling people to build more durable homes. They did not increase spending on “temptation goods” like alcohol or tobacco. The study documenting these impacts has been influential among economists (cited nearly 1,900 times). And it has been influential for GiveDirectly—helping to earn a series of top charity recommendations from GiveWell, for instance.

So we carried on. At this time, we’ve completed or initiated 24 RCTs. We’ve come to see conducting—and not just citing—experimental research as a core strategy. It differentiated us. And it let us fuse research with direct impact to create an attractive risk-return profile. Worst case, your money substantially improves the lives of some very poor people. Best case, the evidence this yields also changes other people’s minds.

Conducting research while also doing good in the world is not always an obvious combination. There is a perceived tension between what is “of interest to academics” and “of practical value.” That perception has roots going all the way back to the 1940s, and to American engineer and administrator Vannevar Bush. Bush, the great advocate for public research funding, suggested that we envision research problems on a spectrum, from “basic” to “applied.” He then argued that many important basic questions were too far from commercialization to be taken up by the private sector. His latter, essential point was entirely right. But the uni-dimensional map of the problem space he invoked in making it was too simplistic: some questions, as Donald Stokes has argued, are important both practically and conceptually.

Take the indirect, or “general equilibrium,” effects of transfers. What happens when many people in a village receive transfers? Do prices go up? Are the transfers less valuable? Potential donors often asked us about this, and reasonably so. The question mattered practically.

But academics were also interested in this question. It connects with a classic idea in development economics that one could have a demand-led “big push,” where a big enough increase in purchasing power makes it worthwhile for businesses to make investments they otherwise would not. And answering it let us produce the first experimental estimate of a “transfer multiplier,” a quantity macroeconomists often estimate to try to calculate the effect that government transfers (such as welfare payments) will have on total economic activity, or GDP.10 This is why the general equilibrium study we ended up running succeeded academically, as well as being useful for GiveDirectly. Indeed, it won one of the more prestigious awards an economics paper can.

Or take basic income. In the late 2010s, Universal Basic Income (UBI) was having a moment. Google searches for the term increased nearly eight-fold between January of 2016 and January of 2017. A swathe of GiveDirectly’s target audience were probably going to form their initial views about cash transfers writ large based on what they heard about UBI. But the pilots getting media attention at the time were small-scale and questionably designed, far from what we would consider a reasonable test.11 Running a better one ourselves seemed requisite almost as self-defense.

But it also addressed an economic question. When you give away money you can structure it as either a stream of small payments, or as a few big ones. GiveDirectly had usually done the latter, but UBI involves the former.

We’d chosen to focus on making a few big payments for three reasons. One was the descriptive evidence that accumulating lumps of capital is otherwise hard for people near the poverty line. This makes it hard to start a business or make other productive investments, because these often require a large lump-sum purchase. A large transfer also enabled these larger purchases. Another was that they earn higher rates of return on their investments—in small businesses, agricultural inputs, housing, and so on—that we do when we keep the money in a bank or brokerage account. This means that keeping money on our books while we wait to transfer it to them is inefficient. And a third, perhaps reflecting the first two, was that when we asked people what they preferred, they almost all wanted lump sums. Yet for all that, we had never convincingly compared the impacts of the two. When we did, the results surfaced a lot of interesting economics—including the fact that UBI recipients often formed savings clubs to “reverse-engineer” their streams of small payments back into lumpier ones.

In short, setting out to solve what Bush might have called applied problems has often led to more basic scientific insights. As a result GiveDirectly studies have published in many of the top economics journals—including (if the names mean anything to you) the American Economic Review, Econometrica, Review of Economic Studies, and Quarterly Journal of Economics—even though in no case was publication in a top journal the goal.

And our research-led strategy seems to have worked. In 2025 GiveDirectly delivered its billionth dollar. Raising that money has consistently cost $0.05 or less per dollar raised—a low figure by industry standards. Some donations have come from people whose first reaction was “at last!” But many have come from people whose first reaction was “this sounds nuts”.

Of course, we had help. GiveWell, the first outfit to publicly and systematically assess charities on the basis of causal evidence of their programs’ impacts, launched in 2007. In 2012, they endorsed GiveDirectly as a top charity. In 2010, USAID launched Development Innovation Ventures, a program to find high-impact development interventions. It would eventually support GiveDirectly’s benchmarking collaboration with USAID. There have been new evidence-based funders: Good Ventures, which would account for a large share of GiveDirectly’s early funding, launched in 2011, and The Life You Can Save, which would consistently promote GiveDirectly, launched in 2013. Google.org took an increasingly data-centric approach, backing some of GiveDirectly’s boldest bets. All of this occurred during an ambient rise in the appetite for experimental evidence and the randomista12 turn in development economics, for their roles in which Abhijit Banerjee, Esther Duflo, and Michael Kremer were recognized with the 2019 Nobel Prize. Today, the ecosystem looks far friendlier to evidence-based strategies than it did when we started.

We also benefited from the sheer volume of cash transfer randomized control trials (RCTs). We could point to a much larger and more robust evidence base than we could have produced on our own. I think this helped us escape a “winner’s curse.” When there have been only a few studies of a new idea, it will often look either better or worse than it really is. Momentum—and hype—build behind the good-looking ones. But this means that as more studies come out there is likely to be some mean reversion — where subsequent studies estimate effect sizes smaller than previously expected — and some disappointment. Microcredit arguably suffered from this boom-bust dynamic.13 Cash transfers were comparatively fortunate; the evidence base grew fast enough that the hype never got as far out in front.

From evidence to empowerment tool

Causal research can certainly help those who already have power, such as the power to choose what to fund, exercise it more effectively. But can it also influence the allocation of power? Can it meaningfully empower the people it studies?

Historically, development work has seen fairly little “empowerment” in the sense I mean here, i.e. real transfers of decision-making rights.14 There has been a bit of budget support to national governments, true, and some funding to local bodies a la Community-Driven Development.15 But individual people living in extreme poverty have certainly had little direct say. Money was spent on their behalf, but not at their behest.16

Photo from GiveDirectly; Benta, Kenya 2018

You see this power dynamic reflected in the research. It is so ordinary that it goes unseen: research that hopes to inform important decisions is addressed to the people with the power to make them, i.e. funders and policy-makers. A program evaluation paper might open, for instance, by taking as motivation the fact that policy-makers want to make some outcome go up.

Gunnar Myrdal once observed something analogous about why economists began studying development—as opposed to the wealth of wealthy nations—in the first place:

“The direction of our scientific exertions, particularly in economics, is conditioned by the society in which we live, and most directly by the political climate… Rarely, if ever, has the development of economics by its own force blazed the way to new perspectives. The cue to the continual reorientation of our work has normally come from the sphere of politics; responding to that cue, students turn to research on issues that have attained political importance.”

The same goes for valuation. One cannot evaluate without valuation; there is no way to determine how good an intervention is without taking a stand on how to measure the good. These days the usual way is by asking whether an intervention can inexpensively increase an outcome that policy-makers want—i.e., cost-effectiveness analysis. Economic welfare analysis, in contrast, requires that you ask how the intervention affects various people’s wellbeing as they themselves see it. This is harder to do, and perhaps consequently, you see less of it.

A concrete example may sharpen this distinction. Consider sending SMS messages to families encouraging them to feed their children nutritious meals, and take them for regular check-ups. If this “works,” it will induce both benefits and costs. If families spend more money on food for children, they must spend less on something else. If they visit a health clinic more often, some of that clinic’s capacity cannot be used for something else. Welfare analysis pushes us to consider how to value such things, whereas a typical cost-effectiveness analysis might simply observe that child health improved a lot relative to the negligible cost of sending SMS messages.17 This is not the whole story—but it is what matters from the narrow point of view of a technocrat tasked with improving child health.

Our ecosystem is prone to such narrowness by its very design. Agencies and foundations have their distinct divisions tasked with promoting health, education, livelihoods, and so on. These are good goals per se, of course, and creating specialized organizations to pursue them makes some sense. But it also tends to result in a lot of powerful people asking relatively narrow questions about cost-effectiveness. They focus on the impacts on health or education or livelihoods—not all of them at once.

Whereas cash transfers focus on nothing in particular; they can be used for anything. This is why studies of cash transfers are particularly good at surfacing the tensions. For example, my co-authors and I recently studied a transfer scheme in the Indian state of Jharkhand, for example, whose stated aim was to reduce child malnutrition. We found that it did, to an extent. But (unsurprisingly) households also spend much of the money on things other than food for children—including food for adults. The program doesn’t look particularly cost-effective if you divide the effects on child anthropometrics by total costs. But this amounts to treating the other things as having absolutely no social value, which cannot be right.

How then can a cash research program engage with power, as it is currently structured? In (at least) two distinct ways: it can be pragmatic, or prophetic.

The pragmatic approach is simply to answer funders’ questions, such as they are. At GiveDirectly, for instance, we worked with one foundation whose funding came from a large coffee conglomerate and whose remit was therefore to help coffee farmers. For them the key question was what impacts transfers would have in coffee-growing regions, and on coffee production. We also worked with a foundation whose mandate was to serve women and girls; for them the key question was how transfers to young women making critical decisions about education, employment, fertility and marriage would affect those choices. In another instance, we worked with USAID to “benchmark” the impacts of their conventional programming, asking how giving away the same amount of money to the same kinds of people but with no strings attached would affect the same outcomes Congress had tasked it with shifting—outcomes like youth employment, for example.18

By taking these narrow objectives as given, these studies stacked the deck against cash transfers. We knew that recipients would almost surely spend some of the money on things that did not advance those objectives, and hence count for nothing in a cost-effectiveness analysis—things like food for adults in Jharkhand. Even so, transfers often ended up looking cost-effective.19 In such cases you could end up with de facto empowerment—funders choosing to transfer money without strings attached—without changing their underlying premise.

In the prophetic approach, research must be a bit provocative. Instead of asking how to achieve a given kind of success, it can offer to shed light on recipients’ notions of success.

Consider housing. Housing is a key asset for low-income households—shelter, after all, generally follows food on lists of existential needs. Development economists often omit housing from measures of well-being, as it is vexingly hard to value.20 But it surely matters. In relatively high-quality data from Indonesia, Mexico, and South Africa, for instance, my co-authors and I estimated that housing services represented between 22% and 43% of poor households’ consumption.

So it is no surprise that many GiveDirectly recipients have invested heavily in housing. They build new homes, or expand and upgrade existing ones. One popular choice is to replace a roof of thatch with one of sheet metal.21 This was so common, in fact, that it caught eyes at Habitat for Humanity, the leading house-building NGO. Upon meeting Habitat’s head, I was surprised that he thanked me for drawing so much attention to housing!

Photo from GiveDirectly; Jael, Kenya, 2018

I have no idea how this affected Habitat’s bottom line quantitatively. But the role research played here is striking. The usual technocratic logic would be

Donors want more housing (and believe it is more important than other things)

& Causal evidence shows that recipients use cash transfers to buy it

⇒ Donors fund more cash transfers.

while here it is

Recipients want more housing (and believe it is more important than other things)

& Causal evidence reveals this fact to donors

⇒ Donors fund more housing.

Evidence plays a role, but not to reveal how best to achieve donors’ priorities. Instead, it reveals what the recipients see as a priority.

This is why, in GiveDirectly studies, we typically pushed to measure a large set of outcomes. Larger, in particular, than the set of outcomes on the funder’s initial wish list. Measuring something—like investment in housing, say—makes visible the extent to which recipients are prioritizing it. The most important outcomes to measure, paradoxically, can be those that are not our priorities, but that could be theirs.

We can also extend this logic to choices not just about how to spend money, but also about how to receive it. I mentioned earlier one such study in which my co-authors and I learned that most people wanted lump sums, and not streams of small transfers. We also learned that timing mattered. A sizable minority preferred to defer their transfers for at least a month or two. They had various reasons, some of which we had not anticipated—to have more time to plan, to get money in the appropriate season for home-building, or at a time they would be free to start a new project, or at a time their neighbors would have money to spend at a new business, and so on. We learned a lot, in short, about the issues they were dealing with—much more so than had we tested which timing had a bigger effect on some ad hoc outcome index.

Normative choices in positive economics

Economists speak of maintaining a “positive / normative distinction” in research. Our vocation, in this view, is to describe “what is” —the positive—while others can then decide “what should be,” the normative. This idea has a stellar pedigree running back through Keynes (“the function of political economy is to investigate facts and discover truths about them, not to prescribe rules of life… It is described as standing neutral between competing social schemes”), Robbins (“economics is entirely neutral between ends”), and Friedman (“positive economics is in principle independent of any particular ethical position or normative judgments”), among other luminaries.

And to me, when I encountered it in graduate school, it seemed simplifying. It absolved me of any ethical responsibilities beyond honesty. Just the facts, ma’am.

The wrinkle is of course that one must decide which facts. This is obvious in the extremes. If I were to study how to breed infectious agents that could be used as biological weapons, I could hardly disclaim responsibility for the potential consequences on the grounds that the research is merely positive.22 Nor can one evade responsibility by appealing to what policy-makers want. Some of them have wanted biological weapons.

The truth is that economists make ethically meaningful choices all the time. In one recent study, for instance, my co-authors and I estimated effects of introducing biometric authentication into India’s largest social protection scheme. We found that corruption fell. We also found that between 1.5 million and 2 million legitimate beneficiaries lost access to their benefits at some point. Documenting either one of these results on its own would have been perfectly valid “positive” research. But it would have been ethically problematic, serving either the interests of the government or of its critics. And our own critics on the left might say that we made a misstep in studying this particular reform in the first place when we could instead have studied reductions in fraud achieved through other, less fraught means.

Or take the work on general equilibrium effects of transfers I mentioned earlier. In that paper we first estimate the economic multiplier on transfers, and then separately consider how it changed the welfare of recipients. This matters since, as Greg Mankiw and Matthew Weinzierl have pointed out, GDP and welfare are not the same thing. If people are induced to work more, for instance, this unambiguously raises GDP, but does so at the cost of leisure. Welfare thus rises less or perhaps not at all. From this point of view, it was normatively important to document that (in this case) GDP rose not primarily because people worked longer hours, but because they earned more per hour. All the more so because so much of the broader dialogue about cash transfers and labor supply has taken exactly the opposite ethical stance: that it would be bad if “lazy” recipients were to work less.23

This has been my broader point about the role of evidence: it matters what questions we ask. It mattered at GiveDirectly. It was pragmatically important that we address the understandable concerns holding many potential donors back—concerns that people living in poverty didn’t share their priorities, or didn’t know how to fish (or, at least, where to get fishing lessons). But it was also important to show that people living in poverty don’t always share their priorities, and that sometimes we were the ones being naïve about where and how to catch fish.

Paul Niehaus is Chancellor’s Associates Endowed Chair in Economics at the University of California, San Diego, and co-founder of GiveDirectly, Segovia, and Taptap Send.

If you have comments on this article, or wish to contribute to the discussion, please email them to letters@indevelopmentmag.com. Responses will be featured in a letters section.

  1. The provenance of this phrase is murky, but Victorian novelist Anne Thackeray Ritchie is often credited. The irony is that when the inveterate skeptic Max Du Parc introduces it, in her novel Mrs. Dymond, he does so to critique the upper classes:

    “I don’t suppose even Caron could tell you the difference between material and spiritual,” said Max, shrugging his shoulders. “He certainly doesn’t practise his precepts, but I suppose the Patron meant that if you give a man a fish he is hungry again in an hour. If you teach him to catch a fish you do him a good turn. But these very elementary principles are apt to clash with the leisure of the cultivated classes. Will Mr. Bagginal now produce his ticket — the result of favour and the unjust subdivision of spiritual enjoyments?” said Du Parc, with a smile. (Source)
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  2. Predictably, as of February 2025, this page no longer exists. A Wayback Machine copy exists here. ↩︎
  3. Specifically, they gave $30B to charities classified as primarily working on international affairs. This is thought to be a lower bound on total giving to international development because a meaningful but unreported share of donations to religious organizations—which attracted $146B in 2023—eventually go to overseas work. ↩︎
  4. Many other NGOs run excellent unconditional cash transfer programs, but none promise that this is the sole thing they will do with your money. ↩︎
  5. These estimates may themselves be unfairly conservative to the extent that the subjective happiness of the rich and the poor reflects adaptation to their circumstances, as for example Sen (1988) has pointed out. ↩︎
  6. The marginal utility is 1/c; thus, the ratio of marginal utilities in income levels c1 over c2 is c2/c1. ↩︎
  7. There is arguably also a third, macroeconomic factor to account for. My co-authors and I have estimated, using a large-scale field experiment, that economies in rural Kenya grew by $2.50 for every $1 transferred into them. Multiplier estimates for the US tend to be lower, around $1.60. One might therefore reasonably factor in a “relative multiplier” adjustment of 2.5 / 1.6 ~= 1.6 or more. ↩︎
  8. The other two factors were (a) the advent of reliable, low-cost digital payments solutions like mobile money in low-income countries, and (b) our conversations with existing NGOs, which persuaded us they were unlikely to offer a direct transfer service as this would cannibalize existing business models. ↩︎
  9. We also had to find a location. Our initial idea had been to conduct the study near Busia, which had become a hotbed for RCTs after the pioneering early collaboration there between Michael Kremer (among others) and the NGO Investing in Children and their Societies (ICS). But Busia turned out to be too hot of a bed: so many other RCTs were running nearby that we could not find a place to work without stepping on someone’s toes, inadvertently cross-cutting their randomization or contaminating their control group. So we packed our bags and went elsewhere. ↩︎
  10. Answering it also required an unusually big experiment and novel analytical methods. See Muralidharan & Niehaus (2017) on the case for large-scale experimentation and Faridani & Niehaus (2024) on their use for estimating causal effects. ↩︎
  11. Subsequently several better-run trials in high-income countries have released results, including an exceptionally detailed one coordinated by Open Research (Bartik et al., 2024; Miller et al., 2024; Vivalt et al., 2024). ↩︎
  12. Economists and researchers who advocate randomized controlled trials as the gold standard for evaluating poverty reduction. ↩︎
  13.  In 2005 my co-founders and I finagled invitations to a kickoff event for the International Year of Microcredit at the United Nations. The mixed drinks were, as I recall, stronger than the evidence.
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  14. The word “empowerment” has been cheapened somewhat by over-use (see for example Jayakarani et al., 2012); here I will use it to refer narrowly to transfers of decision-making rights. One person is empowered only when another is disempowered—or, more to the point, chooses to disempower themselves. ↩︎
  15.  Casey (2018) is an excellent review of such programs. ↩︎
  16. A review of “participatory grantmaking” commissioned by the Ford Foundation found something similar: many examples in which beneficiaries were consulted, but few in which these consultations really bound the consultants in any way. ↩︎
  17. The more thoughtful cost-effectiveness analyses would, in fairness, try to account for the cost of health system capacity. But this is different from their value in alternative uses, which is what economics was built to study. ↩︎
  18. While straight-forward enough in concept, this took some vigorous machete-wielding by very brave and dedicated civil servants to pull off in practice. To give you some idea, they needed a memo from the General Counsel’s office providing legal cover; this ended up specifying that GiveDirectly would call each recipient to confirm that no one had spent taxpayer dollars on bad things—including birth control. ↩︎
  19. See, for example, the results from benchmarking studies in Rwanda (McIntosh & Zeitlin, 2022; 2024) and the Democratic Republic of the Congo (Javier et al., 2022). ↩︎
  20. See Amendola & Vecchi (2022). ↩︎
  21. See Haushofer & Shapiro (2016), Table VI. ↩︎
  22. This is more mechanical than the critique made by Blaug (1992) and Putnam (2002), among others, that a sharp dichotomy between “fact” and “value” may not exist in the first place. Even if you believe that purely factual statements are possible, it matters which ones you make. ↩︎
  23. See, for instance, Banerjee et al. (2017). ↩︎